All ebooks by Constant Berkhout in PDF and EPUB
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All ebooks by Constant Berkhout in PDF and EPUB


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Retail Marketing Strategy


Constant Berkhout


Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models...

Publication date: 2015-11-03
Format: ePub
Publisher: Kogan Page
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£36,99

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