All ebooks by Cristian Ducu in PDF and EPUB
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All ebooks by Cristian Ducu in PDF and EPUB


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Download this eBook Ethics and Neuromarketing
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Ethics and Neuromarketing


Cristian Ducu , Ana Maria Iorga , Nicolae Alexandru Pop , Andrew R. Thomas


This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond...

Publication date: 2016-10-19
Format: PDF, ePub
Publisher: Springer
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£99,50

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