All ebooks by Nicolae Alexandru Pop in PDF and EPUB
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All ebooks by Nicolae Alexandru Pop in PDF and EPUB


2  Book(s)
Download this eBook Marketing Theory and Practice in Romania
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Marketing Theory and Practice in Romania


Nicolae Alexandru Pop


Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership,...

Publication date: 2025-07-23
Format: PDF, ePub
Publisher: Springer
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£149,50
Download this eBook Ethics and Neuromarketing
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Ethics and Neuromarketing


Cristian Ducu , Ana Maria Iorga , Nicolae Alexandru Pop , Andrew R. Thomas


This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond...

Publication date: 2016-10-19
Format: PDF, ePub
Publisher: Springer
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£99,50

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