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Don’t chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. If you want to...
Wisdom comes with living a long life, full of rich experiences and can’t be learnt, right? Wrong. In the Textbook ofWisdom bestselling author Edward De Bono (Lateral Thinking, Serious Creativity) explains how you do not have to have lived forever to benefit from the...
Think, don't fight.In today’s world we use an out of date thinking system to navigate our way through modern society, especially when it comes to conflicts and disagreements.Conflicts argues that instead of our age old system of debate we should adopt what de Bono calls...
Anyone can join the positive revolution. All you need is creativity. Historically, revolutions have been negative – defining, overthrowing or destroying an enemy, fuelled by a sense of mission and direction. After victory, however, this energy often races on, causing...
In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder...
'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' - Richard Branson 'Give your child the edge' - Georges Philips, Amazon review How do you raise children who think for themselves?Edward de Bono, one of the world leading...
THE classic work about changing yourself and how others see you from the world-renowned writer and philosopher Edward de BonoPeople spend vast amounts of money, time and energy to achieve and maintain beauty, and yet despite its undisputed importance few of us devote...
‘Of one thing in life we can be sure. The quality of our life in the future will depend on the quality of our thinking.’Why are we so prone to be negative? And how can we become more positive, both as individuals and as a society? The answer lies in the way we think....
First published in 1977, in this extraordinarily prescient book Edward de Bono sets out his method for achieving the ultimate 21st century goal: work-life balance. Defined in terms of life-space and self-space, de Bono invites the reader to look at their life and...
Western thinking is failing because it was not designed to deal with changeIn this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek...
The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ’mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone...
If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they...
Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono’s original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem...
People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter...
Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered...
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