All ebooks by Frank Huber in PDF and EPUB
Readzis program recommandation

All ebooks by Frank Huber in PDF and EPUB


2  Book(s)
Read sample Download this eBook Conjoint Measurement
Add to my wish list

Conjoint Measurement

Anders Gustafsson , Andreas Herrmann , Frank Huber

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of...

Publication date: 2007-09-12
Format: PDF
Publisher: Springer
Add to basket
£79,50
Read sample Download this eBook Marken und Sport
Add to my wish list

Marken und Sport

Frank Huber , Thomas Könecke , Holger Preuß , Holger Schunk

Erstes deutschsprachiges Kompendium zum Status quo „Marken und Sport“. Renommierte Autoren beleuchten den Themenkomplex umfassend und werfen einen Blick auf Markenstrategien, Instrumente der Markenführung und des Markencontrollings sowie markenrechtliche Aspekte. In...

Publication date: 2013-12-11
Format: PDF, ePub
Publisher: Springer Gabler
Add to basket
£41,31

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés

Copyright © Numilog 2025, All rights reserved