All ebooks by George Christodoulides in PDF

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Add to my wish list Advances in Advertising Research (Vol. VII) George Christodoulides , Martin Eisend , Anastasia Stathopoulou Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide... Publication date: 2016-08-24 Format: PDF Publisher: Springer Gabler Collection: European Advertising Academy Add to basket £89,50

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Advances in Advertising Research (Vol. VII)

George Christodoulides , Martin Eisend , Anastasia Stathopoulou

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide...

Publication date: 2016-08-24

Format: PDF

Publisher: Springer Gabler

Collection: European Advertising Academy

Add to basket

£89,50

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