All ebooks by H. Berghoff in PDF
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All ebooks by H. Berghoff in PDF


2  Book(s)
Download this eBook The Rise of Marketing and Market Research
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The Rise of Marketing and Market Research

H. Berghoff , P. Scranton , U. Spiekermann

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their...

Publication date: 2012-10-29
Format: PDF
Publisher: Palgrave Macmillan
Collection: Worlds of Consumption
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£44,99
Download this eBook Decoding Modern Consumer Societies
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Decoding Modern Consumer Societies

H. Berghoff , U. Spiekermann

Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even...

Publication date: 2012-01-02
Format: PDF
Publisher: Palgrave Macmillan
Collection: Worlds of Consumption
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£44,99

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