All ebooks by P. Scranton in PDF

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Add to my wish list The Rise of Marketing and Market Research H. Berghoff , P. Scranton , U. Spiekermann This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their... Publication date: 2012-10-29 Format: PDF Publisher: Palgrave Macmillan Collection: Worlds of Consumption Add to basket £44,99

Add to my wish list

The Rise of Marketing and Market Research

H. Berghoff , P. Scranton , U. Spiekermann

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their...

Publication date: 2012-10-29

Format: PDF

Publisher: Palgrave Macmillan

Collection: Worlds of Consumption

Add to basket

£44,99

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