All ebooks by Hilde Voorveld in PDF

1 Book(s)


Add to my wish list Advances in Advertising Research (Vol. VI) Martin Eisend , Peeter Verlegh , Hilde Voorveld This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle,... Publication date: 2015-09-07 Format: PDF Publisher: Springer Gabler Collection: European Advertising Academy Add to basket £44,99

Add to my wish list

Advances in Advertising Research (Vol. VI)

Martin Eisend , Peeter Verlegh , Hilde Voorveld

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle,...

Publication date: 2015-09-07

Format: PDF

Publisher: Springer Gabler

Collection: European Advertising Academy

Add to basket

£44,99

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