All ebooks by Ines Nee in PDF
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All ebooks by Ines Nee in PDF


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Download this eBook Managing Negative Word-of-Mouth on Social Media Platforms
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Managing Negative Word-of-Mouth on Social Media Platforms


Ines Nee


Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of...

Publication date: 2016-06-07
Format: PDF
Publisher: Springer Gabler
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£44,99

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