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The world is full of business ideas.But how do you know which the best ones are?And how do you find time to read them?THE BIG 100 may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is...
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may...
Key themes in the book are: 1. The need to revaluate how people contribute and create value in today's economy ? it is about knowledge, innovation and relationships today rather than executive potential tomorrow. 2. Challenging the conventional wisdom that talent...
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
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