All ebooks by Leontin Karl Grafmüller in PDF
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All ebooks by Leontin Karl Grafmüller in PDF


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Download this eBook Co-Creation of High-Tech Products in the B2B Domain
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Co-Creation of High-Tech Products in the B2B Domain


Leontin Karl Grafmüller


Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation...

Publication date: 2019-11-05
Format: PDF
Publisher: Springer Gabler
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£44,99

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