All ebooks by Mark E. Parry in PDF

1 Book(s)


Add to my wish list Mathematical Models of Distribution Channels Charles A. Ingene , Mark E. Parry Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also... Publication date: 2006-01-27 Format: PDF Publisher: Springer Collection: International Series in Quantitative Marketing Add to basket £179,50

Add to my wish list

Mathematical Models of Distribution Channels

Charles A. Ingene , Mark E. Parry

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also...

Publication date: 2006-01-27

Format: PDF

Publisher: Springer

Collection: International Series in Quantitative Marketing

Add to basket

£179,50

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