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All ebooks in the collection "International Series in Quantitative Marketing" - Springer


4  Book(s)
Download this eBook Advanced Methods for Modeling Markets
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Advanced Methods for Modeling Markets


Tammo H.A Bijmolt , Peter S. H. Leeflang , Koen H. Pauwels , Jaap E. Wieringa


This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and...

Publication date: 2017-08-29
Format: PDF, ePub
Publisher: Springer
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£299,50
Download this eBook Modeling Markets
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Modeling Markets


Tammo H.A. Bijmolt , Peter S.H. Leeflang , Koen H. Pauwels , Jaap E. Wieringa


This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive...

Publication date: 2014-11-12
Format: ePub
Publisher: Springer
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£129,50
Download this eBook Innovation and Marketing in the Pharmaceutical Industry
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Innovation and Marketing in the Pharmaceutical Industry


Min Ding , Jehoshua Eliashberg , Stefan Stremersch


The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to...

Publication date: 2013-10-31
Format: ePub
Publisher: Springer
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£159,50
Download this eBook Mathematical Models of Distribution Channels
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Mathematical Models of Distribution Channels


Charles A. Ingene , Mark E. Parry


Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also...

Publication date: 2006-01-27
Format: PDF
Publisher: Springer
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£179,50

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