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Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve...
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be...
In this age of a hyper-complex and totally interconnected world that no longer knows pauses, forgiveness is essential. The author explains that collective forgiveness is in no way inferior to love in its mysteriousness. We humans are unfathomable beings. Although...
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