All ebooks by Patrick M Georges in EPUB
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All ebooks by Patrick M Georges in EPUB


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Download this eBook Neuromarketing in Action
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Neuromarketing in Action


Michel Badoc , Anne-Sophie Bayle-Tourtoulou , Patrick M Georges


Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool....

Publication date: 2013-12-03
Format: ePub
Publisher: Kogan Page
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£29,99

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