All ebooks by PHILIP KOTLER in PDF and EPUB
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All ebooks by PHILIP KOTLER in PDF and EPUB


2  Book(s)
Download this eBook Humanism in Marketing
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Humanism in Marketing


Fabio Ancarani , Philip Kotler , Waldemar Pfoertsch , Ivan Ureta


This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous...

Publication date: 2024-10-25
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£139,99
Download this eBook Transformative Marketing
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Transformative Marketing


Philip Kotler , V. Kumar


This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave...

Publication date: 2024-06-21
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£31,64

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