All ebooks by Raj Sethuraman in PDF and EPUB
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All ebooks by Raj Sethuraman in PDF and EPUB


2  Book(s)
Download this eBook Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , José Luis Ruiz-Real , Raj Sethuraman

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and...

Publication date: 2025-08-21
Format: PDF, ePub
Publisher: Springer
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£159,50
Download this eBook Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Publication date: 2015-06-03
Format: PDF, ePub
Publisher: Springer
Collection: Springer Proceedings in Business and Economics
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£89,50

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