All ebooks by Robert D. Tamilia in PDF and EPUB
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All ebooks by Robert D. Tamilia in PDF and EPUB


2  Book(s)
Download this eBook Marketing Channels and Supply Chain Networks in North America
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Marketing Channels and Supply Chain Networks in North America

O. C. Ferrell , Karen Hopkins , Robert D. Tamilia

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the...

Publication date: 2020-04-09
Format: PDF, ePub
Publisher: Springer
Collection: SpringerBriefs in Business
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£44,99
Download this eBook A Twenty-First Century Guide to Aldersonian Marketing Thought
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A Twenty-First Century Guide to Aldersonian Marketing Thought

Stanley J. Shapiro , Robert D. Tamilia , Ben Wooliscroft

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing...

Publication date: 2006-02-23
Format: PDF
Publisher: Springer
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£129,50

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