All ebooks by Stanley J. Shapiro in PDF

A Twenty-First Century Guide to Aldersonian Marketing Thought

Stanley J. Shapiro , Robert D. Tamilia , Ben Wooliscroft

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing...