All ebooks by Robert W. Palmatier in PDF and EPUB
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All ebooks by Robert W. Palmatier in PDF and EPUB


2  Book(s)
Download this eBook The Intelligent Marketer's Guide to Data Privacy
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The Intelligent Marketer's Guide to Data Privacy

Kelly D. Martin , Robert W. Palmatier

**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling)...

Publication date: 2019-02-02
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£34,99
Download this eBook Customer Engagement Marketing
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Customer Engagement Marketing

Colleen M. Harmeling , V. Kumar , Robert W. Palmatier

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing...

Publication date: 2017-08-29
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£199,50

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