All ebooks by Saibal Ray in PDF and EPUB
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All ebooks by Saibal Ray in PDF and EPUB


2  Book(s)
Download this eBook Channel Strategies and Marketing Mix in a Connected World
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Channel Strategies and Marketing Mix in a Connected World


Saibal Ray , Shuya Yin


This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping...

Publication date: 2019-12-14
Format: PDF, ePub
Publisher: Springer
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£119,50
Download this eBook Supply Chain Disruptions
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Supply Chain Disruptions


Haresh Gurnani , Anuj Mehrotra , Saibal Ray


One of the most critical issues facing supply chain managers in today’s globalized and highly uncertain business environments is how to deal proactively with disruptions that might affect the complicated supply networks characterizing modern enterprises. Supply Chain...

Publication date: 2011-09-28
Format: ePub
Publisher: Springer
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£129,50

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