All ebooks by Shuya Yin in PDF and EPUB
Readzis program recommandation

All ebooks by Shuya Yin in PDF and EPUB


1  Book(s)
Download this eBook Channel Strategies and Marketing Mix in a Connected World
Add to my wish list

Channel Strategies and Marketing Mix in a Connected World


Saibal Ray , Shuya Yin


This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping...

Publication date: 2019-12-14
Format: PDF, ePub
Publisher: Springer
Add to basket
£119,50

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés