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"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing...
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be...
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows...
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders,...
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackagedIf you are happy being just a dreamer, perhaps you don't need this book.If you're enjoying the status quo, don't even consider reading this...
Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with...
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged...
V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work.V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth...
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings...
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader.Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally...
A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without...
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how...
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in...
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize...
You're either a Purple Cow or you're not.You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The...
Le nouveau manifeste de Seth Godin, le célèbre visionnaire du travail et du leadership ! Dans ce manifeste, l'auteur et conférencier à succès Seth Godin compare le monde entrepreneurial actuel à une ruche. Il propose 144 conseils qui encouragent le lecteur, telle une...
Si vous pensez que vous ne pouvez pas être un meneur, vous vous trompez...Les tribus, ces communautés formées sur Internet et les réseaux sociaux, ont l'ambition de faire changer le monde. Elles se construisent autour de deux éléments : une conviction partagée et une...
Dans les best-sellers internationaux La Vache pourpre et Tribus, Seth Godin nous apprenait comment concevoir des produits remarquables et propager des idées fortes. Ce livre audio est différent. Il s'agit de vous – de votre épanouissement, de votre créativité et de...
Découvrez comment identifier le plus petit public viable. Créez la confiance sur votre marché et obtenez la permission de vous connecter avec lui. Adoptez le langage de vos fans. Trouvez le courage de créer et relâcher la tension. Et surtout, donnez à votre public les...
Ce livre apprend à transformer vos business de façon à ce que votre entreprise soit aussi visible qu'une vache pourpre dans un champs ! Il faut se rendre à l'évidence : les grands préceptes du marketing (les grands P : Prix, Publicité, Promotion...), s'ils aident...
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