All ebooks by John M. T. Balmer in PDF
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All ebooks by John M. T. Balmer in PDF


2  Book(s)
Download this eBook Advances in Corporate Branding
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Advances in Corporate Branding

John M. T. Balmer , Tim Oliver Brexendorf , Joachim Kernstock , Shaun M. Powell

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise...

Publication date: 2016-11-14
Format: PDF
Publisher: Palgrave Macmillan
Collection: Journal of Brand Management: Advanced Collections
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£99,50
Download this eBook Advances in Chinese Brand Management
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Advances in Chinese Brand Management

John M. T. Balmer , Weifeng Chen

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has...

Publication date: 2016-11-14
Format: PDF
Publisher: Palgrave Macmillan
Collection: Journal of Brand Management: Advanced Collections
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£119,50

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