All ebooks by Stefan Stremersch in EPUB

1 Book(s)


Add to my wish list Innovation and Marketing in the Pharmaceutical Industry Min Ding , Jehoshua Eliashberg , Stefan Stremersch The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to... Publication date: 2013-10-31 Format: ePub Publisher: Springer Collection: International Series in Quantitative Marketing Add to basket £159,50

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Innovation and Marketing in the Pharmaceutical Industry

Min Ding , Jehoshua Eliashberg , Stefan Stremersch

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to...

Publication date: 2013-10-31

Format: ePub

Publisher: Springer

Collection: International Series in Quantitative Marketing

Add to basket

£159,50

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