All ebooks by Thomas Burgartz in PDF and EPUB
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All ebooks by Thomas Burgartz in PDF and EPUB


3  Book(s)
Download this eBook Customer Value-centered Management
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Customer Value-centered Management

Thomas Burgartz , Andreas Krämer , Christina Muzzu

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions....

Publication date: 2025-07-16
Format: PDF, ePub
Publisher: Springer
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£69,99
Download this eBook Managing in a VUCA World
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Managing in a VUCA World

Thomas Burgartz , Anshuman Khare , Andreas Krämer , Oliver Mack

This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects...

Publication date: 2015-07-15
Format: PDF, ePub
Publisher: Springer
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£149,50
Download this eBook Kundenwertzentriertes Management
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Kundenwertzentriertes Management

Thomas Burgartz , Andreas Krämer

Dieses Buch erläutert, warum das kundenwertzentrierte Management einen neuen Ansatz in der Unternehmensführung darstellt: Zum einen mehr datengetrieben, zum anderen eher übergreifend. Für das Management nehmen die Herausforderungen zu, Entscheidungen mit größerem...

Publication date: 2022-05-12
Format: PDF, ePub
Publisher: Springer Gabler
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£39,99

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