All ebooks by Vesna Zabkar in PDF

1 Book(s)


Add to my wish list Advances in Advertising Research VIII Martin Eisend , Vesna Zabkar This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural,... Publication date: 2017-06-15 Format: PDF Publisher: Springer Gabler Collection: European Advertising Academy Add to basket £44,99

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Advances in Advertising Research VIII

Martin Eisend , Vesna Zabkar

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural,...

Publication date: 2017-06-15

Format: PDF

Publisher: Springer Gabler

Collection: European Advertising Academy

Add to basket

£44,99

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