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With the recent development of Artificial Intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of...
This book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic...
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has...
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