All ebooks by Weifeng Chen in PDF and EPUB

1 Book(s)


Add to my wish list Advances in Chinese Brand Management John M. T. Balmer , Weifeng Chen This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has... Publication date: 2016-11-14 Format: PDF Publisher: Palgrave Macmillan Collection: Journal of Brand Management: Advanced Collections Add to basket £119,50

Add to my wish list

Advances in Chinese Brand Management

John M. T. Balmer , Weifeng Chen

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has...

Publication date: 2016-11-14

Format: PDF

Publisher: Palgrave Macmillan

Collection: Journal of Brand Management: Advanced Collections

Add to basket

£119,50

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