All ebooks by Julia Katharina Weindel in PDF

1 Book(s)


Add to my wish list Retail Brand Equity and Loyalty Julia Katharina Weindel Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which... Publication date: 2016-09-06 Format: PDF Publisher: Springer Gabler Collection: Handel und Internationales Marketing Retailing and International Marketing Add to basket £44,99

Add to my wish list

Retail Brand Equity and Loyalty

Julia Katharina Weindel

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which...

Publication date: 2016-09-06

Format: PDF

Publisher: Springer Gabler

Collection: Handel und Internationales Marketing Retailing and International Marketing

Add to basket

£44,99

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Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
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