All ebooks by Zizheng Yu in PDF and EPUB
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All ebooks by Zizheng Yu in PDF and EPUB


2  Book(s)
Download this eBook Social Media Marketing
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Social Media Marketing


Hyunsun Yoon , Zizheng Yu


The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in...

Publication date: 2026-03-03
Format: ePub
Publisher: Kogan Page
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£39,99
Download this eBook Consumer Activism in China
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Consumer Activism in China


Zizheng Yu


This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the...

Publication date: 2025-04-25
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£119,50

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