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Stickier Marketing

How to Win Customers in a Digital Age

Grant Leboff

Kogan Page
Publication date : 2014-02-03

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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

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About the book

Author

Grant Leboff

Imprint

Kogan Page

Collection

n.c

Publication date

2014-02-03

Pages

272 pages

Print ISBN

9780749471088

Language

English

Ebook informations

EAN EPUB

9780749471095

Price

£29.99

Copy count 0

Print count 0

File size 1393 Ko

Informations accessibility

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About author(s)

Grant Leboff

Grant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of the best-selling book, Sales Therapy, published by Wiley.

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