All ebooks by Grant Leboff in EPUB
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All ebooks by Grant Leboff in EPUB


3  Book(s)
Download this eBook Myths of Marketing
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Myths of Marketing


Grant Leboff


It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of...

Publication date: 2020-01-03
Format: ePub
Publisher: Kogan Page
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£19,99
Download this eBook Stickier Marketing
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Stickier Marketing


Grant Leboff


In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing,...

Publication date: 2014-02-03
Format: ePub
Publisher: Kogan Page
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£29,99
Download this eBook Sales Therapy
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Sales Therapy


Grant Leboff


If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template...

Publication date: 2010-06-15
Format: ePub
Publisher: Capstone
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