All ebooks by Carolina Sinning in PDF and EPUB
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All ebooks by Carolina Sinning in PDF and EPUB


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Download this eBook International Strategic Management of Brands and Online Firms
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International Strategic Management of Brands and Online Firms


Carolina Sinning


The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed...

Publication date: 2022-07-01
Format: PDF, ePub
Publisher: Springer Gabler
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£89,50

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