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This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate marketing students. Ijeoma Onwumere takes readers from foundational...
The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that...
Build a clear, practical data governance programme that strengthens data quality, reduces risk and improves decision making. Effective Data Governance is a hands-on guide for mid-career data professionals, analysts, and managers who need to design a data governance...
A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with...
Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply...
This textbook will help students plan and deliver sustainable events that align with the United Nations' Sustainable Development Goals. Sustainability in Events Management provides upper-level undergraduate and postgraduate students with a comprehensive framework for...
Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. What To Do If...? helps you handle real workplace situations with clarity and confidence. Written by workplace behavior specialist...
Learn how to plan, operate and optimize a supply chain that delivers maximum value.The Handbook of Logistics and Distribution Management is the definitive guide for students, operations leaders and logistics professionals who want to master strategy, planning and...
Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key. Purpose and Work is a practical guide for senior business leaders and...
Lead compliant, efficient and resilient transport operations with complete confidence. Lowe's Transport Manager's and Operator's Handbook 2026 is the definitive annual reference for transport managers, fleet operators, hauliers and senior logistics practitioners...
A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their...
This textbook will help students understand the contemporary challenges facing hotel and lodging operations and develop the resiliency and skillsets needed to apprach working in a dynamic global industry. Hotel Operations Management provides a comprehensive foundation...
Dramatically improve the way you work with great tips on how to determine goals, prioritize tasks, overcome distractions; build positive work habits and adjusting to working at home.This fully updated 8th edition now features even more practical exercises, useful...
Looking to implement smarter digital marketing strategies that deliver real results in travel?Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing managers, brand leads and department heads navigating the complex digital...
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.Digital Marketing in Practice balances step-by-step...
Reclaim your peace of mind, secure your income and make the most of the years ahead. This practical guide helps you plan with confidence in a changing financial world, avoiding costly mistakes and taking control of your retirement future. Digital tools, pensions and...
Unlock creativity, embrace the unexpected and turn chance discoveries into innovation. The Art of Unexpected Solutions shows you how to think differently, experiment boldly and uncover new ways of doing business that others overlook. Through real-world examples and...
Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid...
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade.This fully updated 7th edition now features even more...
Understand and apply strategic human resource management with this definitive resource.Armstrong's Handbook of Human Resource Management Practice by Michael Armstrong and Stephen Taylor is a leading HRM textbook for undergraduate and postgraduate students, as well as...
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