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<p><b>A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.</b><br><br><i><b>Research Methods for Tourism, Hospitality, Leisure and Events</b> </i>is ideal...
<p><b>This textbook will help students understand the contemporary challenges facing hotel and lodging operations and develop the resiliency and skillsets needed to apprach working in a dynamic global industry....
<p><b><i>Marketing Technology</i></b> <b>is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.</b><br><br>This textbook provides upper-level undergraduate and...
<p><b>Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key....
<p><b>A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.</b><br><br><b><i>Luxury Marketing</i></b> gives postgraduate students in marketing, business, and fashion...
<p><b>Build a clear, practical data governance programme that strengthens data quality, reduces risk and improves decision making.</b><br> <b><br><i>Effective Data Governance</i></b> is a hands-on guide for...
<p><b>Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. <i>What To Do If...? </i>helps you handle real workplace situations with clarity and confidence....
<p><b>Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a strong business-oriented enterprise AI...
<p><b>This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.</b><br><br><b><i>Principles of Marketing Analytics</i> </b>is an introductory textbook for...
<p><b>Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.</b><br><b><br><i>Trusted Advertising</i></b> is a practical guide for mid-career...
<p><b>This textbook will help students plan and deliver sustainable events that align with the United Nations' Sustainable Development Goals. </b><br><br><b><i>Sustainability in Events Management</i></b> provides...
<p><b>The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.</b><br><br><b><i>Data-Driven Marketing Strategy</i></b> gives upper-level undergraduate students a comprehensive...
<p>Learn how to plan, operate and optimize a supply chain that delivers maximum value.<br><br><i><b>The Handbook of Logistics and Distribution Management </b></i>is the definitive guide for students, operations leaders and...
<p><b>Build a future-ready workforce that delivers strategic results and protects long-term business performance.</b><br> <b><br><i>The Strategic Workforce Planning Handbook</i></b> is an executive guide for senior...
<p><b>Implement advanced and agentic AI with confidence, control and strategic foresight.</b><br> <b><br><i>Safer Agentic AI</i></b> is a guide for senior technology and business professionals who must deploy the...
<p><b>Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands</b><b> adapt their products and marketing strategies and campaigns to align...
<p><b>A key textbook for understanding and managing sustainable supply chain transformation.<br></b><br><i><b>Sustainable Supply Chain Transformation</b> </i>by<b> Manish Shukla</b> and <b>Vickey...
<p><b>Understand and apply strategic human resource management with this definitive resource.</b><br><br><b><i>Armstrong's Handbook of Human Resource Management Practice</i></b> by <b>Michael Armstrong...
<p><b><i>How to Manage Your Time Effectively</i> is packed with proven tips, tools and techniques to help you review and assess your time management and adopt new work practices to improve it. </b><br><br>This book includes...
<p><b>Drive cultural transformation that delivers performance, resilience and long-term business value.</b><br> <b><br><i>People and Culture</i></b> is a strategic guide for CEOs, CHROs, HR leaders and senior...
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