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<p><b>Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.</b><br><b><br><i>Optimizing Sales and Marketing Data</i></b> is a clear, friendly guide for...
<p><b>Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.</b><br><b><br><i>Neuromarketing</i></b> is a practical guide for...
<p><b>This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.</b><br><br><b><i>Advanced Marketing Analytics</i></b> by <b>Nasir...
<p><b>Equip leaders and coaches to drive high performance, resilience and inclusive growth in every environment.</b><br> <b><br><i>50 Top Tools for Coaching</i></b> is a practical guide for senior executives, HR...
<p><b>Deliver measurable sustainability and long-term value through regenerative tourism leadership.</b><br><b><br><i>Regenerative Tourism and Hospitality</i></b> by <b>Amanda Ho</b> is a strategic guide...
<p><b>Build the data and AI skills needed to succeed in a rapidly evolving digital economy.</b><br><b><br><i>Data and AI Skills</i></b> is a practical guide for anyone who wants to understand, apply, and...
<p><b>The definitive textbook for planning, managing and delivering successful events in a dynamic industry.</b><br><br><b><i>Event Planning and Management</i></b> by <b>Ruth Dowson</b>,<b>...
<p><b>Lead compliant, efficient and resilient transport operations with complete confidence.</b> <br><br><b><i>Lowe's Transport Manager's and Operator's Handbook 2026</i></b> is the definitive annual...
<p><b>A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.</b><br><br><i><b>Research Methods for Tourism, Hospitality, Leisure and Events</b> </i>is ideal...
<p><b>This textbook will help students understand the contemporary challenges facing hotel and lodging operations and develop the resiliency and skillsets needed to apprach working in a dynamic global industry....
<p><b><i>Marketing Technology</i></b> <b>is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.</b><br><br>This textbook provides upper-level undergraduate and...
<p><b>Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key....
<p><b>A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.</b><br><br><b><i>Luxury Marketing</i></b> gives postgraduate students in marketing, business, and fashion...
<p><b>Build a clear, practical data governance programme that strengthens data quality, reduces risk and improves decision making.</b><br> <b><br><i>Effective Data Governance</i></b> is a hands-on guide for...
<p><b>Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. <i>What To Do If...? </i>helps you handle real workplace situations with clarity and confidence....
<p><b>Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a strong business-oriented enterprise AI...
<p><b>This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.</b><br><br><b><i>Principles of Marketing Analytics</i> </b>is an introductory textbook for...
<p><b>Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.</b><br><b><br><i>Trusted Advertising</i></b> is a practical guide for mid-career...
<p><b>This textbook will help students plan and deliver sustainable events that align with the United Nations' Sustainable Development Goals. </b><br><br><b><i>Sustainability in Events Management</i></b> provides...
<p><b>The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.</b><br><br><b><i>Data-Driven Marketing Strategy</i></b> gives upper-level undergraduate students a comprehensive...
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