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Discover the fundamental skills, insights and technical knowledge behind UX design and development. The UX (user experience) industry is growing by 39% every year. This is an exciting sector which demands a combination of technical expertise and creative flair. UX is...
Designing and implementing an exceptional employee experience strategy is crucial for business success. From a leading figure in the EX field, this book provides everything needed to succeed.Employee Experience Strategy explains how to assess the needs of the...
In the past, profit was the driving force for most business investment decisions. However, now organizations need to additionally deliver on impact goals. Responsible Business Decision Making provides a practical guide for how organizational leaders can make smart...
Harness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include...
Business frameworks sit at the heart of successful businesses. The second edition of TheBusiness Models Handbook brings together the most helpful and widely used models into one invaluable resource.Business models add structure and clarity to business problems, help...
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By...
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED...
The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book,...
SHORTLISTED: Business Book Awards 2024 - Business Self-Development CategoryThere are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In The...
Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment...
The Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflects key developments and new career pathways in the profession.Business analysis helps organizations to develop an informed...
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to...
The key to retaining competitive advantage in a volatile business world is agility.The third edition ofThe Agile Organization shows how to develop capabilities across the organization to adapt.With helpful checklists, tips and advice, this is a practical blueprint to...
Neuroscience for Learning and Development provides L&D professionals the tools and ideas to design and deliver effective initiatives with knowledge of how our brains process information.Using the latest research and concepts, this book covers areas such as motivation,...
FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-FictionBe Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.Data needs...
Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and...
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B...
With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the...
Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.With new chapters...
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules...
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