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Collaborative Learning explains how to leverage the knowledge and experience of existing employees to upskill your entire workforce from within. This practical guide explains the basics of collaborative learning, outlines its many benefits, and explores why it is...
SHORTLISTED: Business Book Awards 2024 - Smart Thinking CategoryDiscover the spark of innovation that will transform your leadership through Sparking Success.Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. Sparking...
Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralized and centralized finance to help finance professionals unlock valuable opportunities.DeFi - the next evolution of cryptocurrency - has brought a new wave of...
WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business ReferenceWINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the...
WINNER: 2023 Goody Business Book Awards - Business - EnvironmentSHORTLISTED: Business Book Awards 2024 - Change & Sustainability CategoryFINALIST: Next Generation Indie Book Awards 2024 - Social ChangeIn the face of our climate emergency, we desperately need...
FINALIST: 2024 International Book Awards - Business: Marketing & AdvertisingDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive...
Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect...
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.Companies such as Unilever and P&G have attested to the success of Lawes semiotics in...
How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance.Packed full of practical advice, this new edition features updates on...
Whether you're an aspiring manager, in middle management or a global executive, gain the skills, insights and confidence you need to become a world-class manager. Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That...
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers...
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics...
From natural disasters to cyber-attacks to global pandemics, the modern risk environment is highly complex and challenges our fundamental understanding of risk and crisis management. All senior risk and crisis managers face a similar challenge: maximizing their...
What's the secret to finding the right person for the job? And how do you ensure your existing employees thrive and flourish in the workplace? Deep Talent answers these questions and more, as it demonstrates how AI platforms can help you positively transform your...
Use insights from outside the business to rethink workplace learning in order to drive individual and team performance.Workplaces are not the only setting where employees learn. They are learning constantly in all areas of their lives. The problem is that learning and...
The Deal Paradox explores what successful dealmaking looks like in the age of digital transformation, drawing on interviews with top dealmakers and M&A experts sharing their stories, triumphs, and challenges.Taking a dynamic storytelling approach,The Deal Paradox...
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue...
WINNER: American Book Fest Best Book Awards 2024 - Business: TechnologyDiscover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and...
Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from...
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.While change is a constant in retail, flux has accelerated in...
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