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Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.Companies such as Unilever and P&G have attested to the success of Lawes semiotics in...
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers...
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics...
How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance.Packed full of practical advice, this new edition features updates on...
Whether you're an aspiring manager, in middle management or a global executive, gain the skills, insights and confidence you need to become a world-class manager. Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That...
From natural disasters to cyber-attacks to global pandemics, the modern risk environment is highly complex and challenges our fundamental understanding of risk and crisis management. All senior risk and crisis managers face a similar challenge: maximizing their...
What's the secret to finding the right person for the job? And how do you ensure your existing employees thrive and flourish in the workplace? Deep Talent answers these questions and more, as it demonstrates how AI platforms can help you positively transform your...
Use insights from outside the business to rethink workplace learning in order to drive individual and team performance.Workplaces are not the only setting where employees learn. They are learning constantly in all areas of their lives. The problem is that learning and...
The Deal Paradox explores what successful dealmaking looks like in the age of digital transformation, drawing on interviews with top dealmakers and M&A experts sharing their stories, triumphs, and challenges.Taking a dynamic storytelling approach,The Deal Paradox...
WINNER: American Book Fest Best Book Awards 2024 - Business: TechnologyDiscover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and...
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue...
Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from...
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.While change is a constant in retail, flux has accelerated in...
Sustainable human resource management (HRM) processes and practices are not a nice-to-have, they're a need-to-have to benefit employees, organizations, societies and the environment. Sustainability has been highlighted by the Chartered Institute of Personnel and...
WINNER: Choice Reviews - Outstanding Academic Title, 2024The compelling promise of progressing profits, purpose and the planet is what drives sustainable investing. Yet the field is also packed with challenges and pitfalls for the finance industry.Sustainable Investing...
Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way.Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to...
How can I design training so that it makes a real difference to employees' skills and development? This book gives L&D professionals everything they need to build effective learning experiences.How People Learn provides L&D professionals a new way of thinking about...
The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business.Disruptive Technologies offers a three-step framework that enables readers to...
Learning technology is now an integral part of all learning and development activity. Understanding what these technologies are, how they work and their aims is key to successful L&D practice.Learning Technology is written by a leading voice in the learning tech...
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you...
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