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The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout,...
Employee Risk Management presents a straightforward, legally-grounded process that will enable employers to identify, manage and reduce the potential threats that come with every employee - as well as with anyone else who works for the organization, including...
The reasons that coaching works so well and can produce such dramatic results are grounded in psychology, so it follows that some of the most powerful coaching methods available draw on psychological thinking. Published with the Association for Coaching, Mastery in...
Emerging Markets hold the key to the development of the global logistics industry over the next twenty years. Whilst developed economies struggle to come to terms with huge levels of debt, newly industrialized markets are showing strong growth prospects as manufacturers...
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Fully updated for this fifth edition, How the Stock Market Works tells investors what is...
A better understanding of the psychological relationships at play within current working environments will enable leaders to achieve greater success for themselves and their organizations. Leadership Psychology outlines how inspirational leaders across a range of...
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the...
Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of how it will impact on the financial statement. Executive Finance and...
The world of logistics is constantly evolving and in the same way, the seventh edition of this established book has evolved to represent the current trends, best practice and latest thinking in global logistics. It serves as a forum allowing the contributors, a range of...
Leading Procurement Strategy shows you how to unleash full business value through procurement. The broad perspective of different industries, underpinning academic theory and short case studies will help you to gain a clear understanding of the impact of procurement on...
Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into...
Tailored to the needs of HR practitioners it offers a complete overview of the field strongly aligned to organizational and HR strategies and objectives. Using a combination of practical tools, assessments, scenarios and case studies from best practice it will build...
The landscape of workplace learning is transforming. Organizations today understand that formal training is not always the best solution in the fast changing world of innovation and new technology.The rise of social and informal learning, gamification of training,...
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you...
This book is about action, results and leadership. Using a simple new framework, it will show you how to make the sort of progress in your work which your organization wants and needs. At the same time, this progress will give you the space to become a real leader. A...
In today's fast paced, interconnected, and mercilessly competitive business world, senior executives have to push themselves and others hard. Paradoxically, to succeed as leaders, they also need to relate to others very well. Under stress and challenge, the qualities...
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively...
While substantial advances have been made in the L&D profession over the last decade, evaluation remains by far the weakest part of the L&D cycle. Most organisations wish to evaluate the impact of their investment in training but few do it well, and the lack of...
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and...
Much of the fear and uncertainty surrounding the global recession is concerned with the adverse impact it will have on organisations and society. However, recessions are nothing new. We know from past experience that when a recession is over, there always emerge...
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