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How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket?How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial...
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers,...
As you progress in your career, you will face new challenges. From managing yourself, to managing processes, projects and people, what works for one situation may not work for another and you'll need to be able to develop and apply what you know in a different way. The...
To get the career you want, you need to be job-ready. This is your all-in-one guide to understanding what employers want and how to prepare yourself with a personal career plan. From gaining work experience, to mastering essential skills and acing the application...
Who is McLaren's greatest nemesis?What disappoints Ocado about their competitors?What wakes Google up at 4am?Why does Wimbledon sweat the small stuff?Wild Thinking will provide readers with the confidence to run their business differently, through unique access to...
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top...
Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher...
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting...
Technology holds vast potential for learning and development (L&D) practitioners. It can improve performance, productivity, engagement and knowledge retention. But if employees aren't able to leverage the potential of these technologies, any investment in them may be...
WINNER: Independent Press Award 2020 - Technology CategoryBlockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential,...
Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe:...
How many presentations on innovation have there been recently? Thousands? Millions? We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the...
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and...
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the...
The need to contain costs across the business is as strong as ever and the search for cost reduction opportunities is intensifying. There still remains one last major opportunity to take out costs - through the supply chain. Ultimately all costs will make their way to...
FINALIST: Business Book Awards 2020 - An Exceptional Book That Promotes Diversity CategoryLONGLISTED: CMI Management Book of the Year 2020 - Society Transformed CategoryA diverse workforce is a business imperative. Without it, companies are made up of employees who come...
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for...
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your...
FINALIST: Business Book Awards 2020 - HR & Management Category HR's contribution to the business goes beyond its traditional role of managing hiring, discipline and payroll. Strategic Human Resource Management is a practical guide for all those in HR roles to support...
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or...
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