All ebooks by Springer Gabler - in PDF and EPUB
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All ebooks by Springer Gabler in PDF and EPUB


3  Book(s)
Download this eBook User-Oriented Appropriateness
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User-Oriented Appropriateness


Benjamin Gust


Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media...

Publication date: 2020-04-03
Format: PDF
Publisher: Springer Gabler
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£44,99
Download this eBook Event Marketing in the Context of Higher Education Marketing and Digital Environments
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Event Marketing in the Context of Higher Education Marketing and Digital Environments


Florian Neus


Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event...

Publication date: 2020-02-25
Format: PDF
Publisher: Springer Gabler
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£74,50
Download this eBook Recalls – Flexibility at the Expense or to the Benefit of Employees
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Recalls – Flexibility at the Expense or to the Benefit of Employees


Susanne Edler


Recalls (also known as ‘temporary layoffs’) are used as employment strategy in the German labor market for handling fluctuations in the need of labor. Susanne Edler presents research that reveals that employment relations after recalls are less protected by labor market...

Publication date: 2020-02-21
Format: PDF
Publisher: Springer Gabler
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£99,50

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