All ebooks by Florian Neus in PDF
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All ebooks by Florian Neus in PDF


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Download this eBook Event Marketing in the Context of Higher Education Marketing and Digital Environments
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Event Marketing in the Context of Higher Education Marketing and Digital Environments


Florian Neus


Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event...

Publication date: 2020-02-25
Format: PDF
Publisher: Springer Gabler
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£74,50

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