All ebooks by Derek Day in PDF

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Add to my wish list Creating Passion Brands Derek Day , Helen Edwards At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand... Publication date: 2005-09-03 Format: PDF Publisher: Kogan Page Add to basket £34,99

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At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand...

Publication date: 2005-09-03

Format: PDF

Publisher: Kogan Page

Add to basket

£34,99

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All ebooks by Derek Day in PDF

Creating Passion Brands

Derek Day , Helen Edwards