All ebooks by Helen Edwards in PDF and EPUB

2 Book(s)


Add to my wish list From Marginal to Mainstream Helen Edwards Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from... Publication date: 2023-02-03 Format: ePub Publisher: Kogan Page Add to basket £29,99
Add to my wish list Creating Passion Brands Derek Day , Helen Edwards At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand... Publication date: 2005-09-03 Format: PDF Publisher: Kogan Page Add to basket £34,99

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Add to my wish list

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from...

Publication date: 2023-02-03

Format: ePub

Publisher: Kogan Page

Add to basket

£29,99

Add to my wish list

Creating Passion Brands

Derek Day , Helen Edwards

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand...

Publication date: 2005-09-03

Format: PDF

Publisher: Kogan Page

Add to basket

£34,99

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PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
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Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
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All ebooks by Helen Edwards in PDF and EPUB

From Marginal to Mainstream

Helen Edwards

Creating Passion Brands

Derek Day , Helen Edwards