All ebooks by Enrique Bigne in PDF
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All ebooks by Enrique Bigne in PDF


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Download this eBook Advances in Advertising Research X
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Advances in Advertising Research X


Enrique Bigne , Sara Rosengren


This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are...

Publication date: 2019-10-05
Format: PDF
Publisher: Springer Gabler
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£109,50

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