All ebooks by Sara Rosengren in PDF and EPUB
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All ebooks by Sara Rosengren in PDF and EPUB


2  Book(s)
Download this eBook Advances in Advertising Research (Vol. XI)
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Advances in Advertising Research (Vol. XI)


Sara Rosengren , Martin K.J. Waiguny


This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle...

Publication date: 2021-09-01
Format: PDF, ePub
Publisher: Springer Gabler
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£129,50
Download this eBook Advances in Advertising Research X
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Advances in Advertising Research X


Enrique Bigne , Sara Rosengren


This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are...

Publication date: 2019-10-05
Format: PDF
Publisher: Springer Gabler
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£109,50

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