All ebooks by Florence Jacob in PDF and EPUB
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All ebooks by Florence Jacob in PDF and EPUB


2  Book(s)
Download this eBook New Frontiers of Customer Strategy
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New Frontiers of Customer Strategy


Thierry Delecolle , Florence Jacob , Isabelle Prim-Allaz


Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly...

Publication date: 2024-06-21
Format: PDF, ePub
Publisher: Wiley-ISTE
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£131,88
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Marketing mobile


Florence Jacob , Fabien Liénard


Qu'est-ce que le marketing mobile ? C'est une démarche marketing visant à communiquer via le téléphone portable auprès d'une cible à des fin publicitaires, relationnelles ou commerciales. Cette communication mobile est- elle LA solution de communication optimale ? Elle...

Publication date: 2009-10-14
Format: PDF
Publisher: Dunod
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£14,99

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