All ebooks by Thierry Delecolle in PDF and EPUB
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All ebooks by Thierry Delecolle in PDF and EPUB


2  Book(s)
Download this eBook New Frontiers of Customer Strategy
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New Frontiers of Customer Strategy


Thierry Delecolle , Florence Jacob , Isabelle Prim-Allaz


Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly...

Publication date: 2024-06-21
Format: PDF, ePub
Publisher: Wiley-ISTE
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£131,88
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Aide mémoire - Marketing digital - 2e éd.


Thierry Delecolle , Catherine Lejealle


Jamais le marketing n'aura connu autant de révolutions qu'avec Internet! Cet aide-mémoire vise à comprendre et appréhender les transformations du marketing liées au digital, tant sur la demande des consommateurs, que l'offre de l'entreprise. Il permet ensuite...

Publication date: 2022-06-01
Format: ePub
Publisher: Dunod
Collection: Aide-Mémoire
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£11,99

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