All ebooks by Isabelle Prim-Allaz in PDF and EPUB
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All ebooks by Isabelle Prim-Allaz in PDF and EPUB


2  Book(s)
Download this eBook New Frontiers of Customer Strategy
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New Frontiers of Customer Strategy


Thierry Delecolle , Florence Jacob , Isabelle Prim-Allaz


Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly...

Publication date: 2024-06-21
Format: PDF, ePub
Publisher: Wiley-ISTE
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£131,88
Download this eBook Augmented Customer Strategy
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Augmented Customer Strategy


Gilles N'goala , Virginie Pez-Perard , Isabelle Prim-Allaz


Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer...

Publication date: 2019-04-26
Format: PDF, ePub
Publisher: Wiley-ISTE
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£146,59

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